Retail has gone through a massive change over the last couple of years. Digitalization, fast growing technology and new innovative players such as Alibaba and Amazon are forever changing the retail game.
The role of the store has changed from being a transaction center to having to meet the expectations of the demanding consumers.
In this talk, you will also get a solid understanding of the future consumer, Generation Y, their expectations to retailers and brands based on Retail Institute Scandinavia’s several years of monitoring and studying this consumer group.
Retail and consumer expert Dorte Wimmer also covers the trends and tendencies we see today in retail, and hereby what opportunities your business has on the market. Additionally, best practice cases from all over the world are brought in to inspire and to illustrate the trends.
The talk is based on the new book Refresh Retail.