GET AHEAD WITH BRAND NEW INSIGHTS

The retail industry is undergoing a transformation at lightning speed. New and changed consumer patterns affect and change the decision- and purchase processes as never before. New technology provides endless opportunities and shifts the power balance in favor of the customers, and new, unexpected players enters and disrupts the industry. Thereby making it necessary to rethink and invent formerly successful business models.

In Refresh Retail 2.0 we take a close look at the powerful consumers and what they want now and in the future based on comprehensive national consumer study: Generation Z, Generation Y, Generation X and Baby Boomers.

The book gives you the tools necessary to innovate the business model for chains, suppliers, brands and others within the retail industry.

Meet the 6 new customer types across generations – Generation Z, Y, X og Baby Boomers

In Refresh Retail 2.0 we introduce you to the six customer types across the four generations.

While focus has long been on the younger generations, we also bring generations before, Generation X and Baby Boomers, back into the spotlight. These are two generations that have more money to spend and have been neglected by brands and retailers in recent years.

Know the 6 customer types

Retailers should take an active stand on the types of customers, as they set the frames for future shopping across the four generations. Some customer types are stronger in certain age groups, but are expected to affect others in the future, and other customer types are already to be found across ages.