How will retail look in ten years? Nobody knows, but new players like Alibaba and Amazon are forever changing the retail game and hence the consumers’ expectations and shopping behavior – in all of the retail industry.
Consumer shopping behaviors are changing more rapidly than ever before. Time has come to fully understand, embrace and accommodate change through innovation and renewal. But how is this best done? In the new book Refresh Retail, we provide you with answers as to how to create memorable and unique experiences with tomorrow’s technology and employee expertise in the center, through insights and a thorough understanding of the consumer. The book’s content is based on several years of monitoring the international and largely the Danish consumers, and is further filled with international and Danish best practice cases for inspiration.