Do you you know the grocery industry in 2020?

The grocery industry is changing and the huge competition makes it more important than ever to be up to date.

With the Supermarket Handbook 2020, you will get a complete overview of the Danish grocery sector including a current description of the market, the competitive conditions and the chains profiles. The books includes all Danish grocery stores with an annual turnover of 10 mio. DKK or more including taxes.

The Supermarket Handbook gives you updated 2019-key figures from supermarkets, discount chains, and other big grocery stores. The book mainly addresses the following target groups:

  • Grocery suppliers – food and non-food
  • Grocers and store managers
  • Wholesales and grocery chains
  • Advertisement, media and web agencies
  • Business schools and other educational institutions with retail business courses

With the Supermarket Handbook you will get: 

  • Comprehensive analysis of the market and its development described with key figures and graphics
  • Thorough description of the competitive environment
  • Grocery chain profiles and map of stores locations
  • Catchment area profiles for all chains with demographic descriptions of the catchment area

  • Register with detailed information on the stores divided by ownership
  • Extended information about every store along with sales area, turnover, number of check-outs and product selections
  • Overview of number of stores, total turnover and population figures divided by regions and districts

Are you missing an electronic store listing?

In addition to the book it is possible to purchase a store register with detailed information electronically. You will be able to find store name, general manager, address, phone no., fax, e-mail and chain ownership for every store.


Juni 2020


You can receive the book automatically by subscription with a discount. This is not part of the membership. A subscription to industry books are binding the first two years, and can hereafter be cancelled before the release of the next edition.


DKK 1.895,- (non-subscribers)
DKK 1.695 (subscribers)
DKK 4.600,- (incl. electronic store listing)

All prices are excl. taxes and delivery


For further information or questions please contact Helle Husted by mail or phone +45 23 43 31 40.