Understanding Generation Y & Z: management and motivation of future employees

A new generation of affluent consumers called Generation Y have announced their arrival on the labor market and it won’t be long before Generation Z follows.

The road to a happy working life cannot be compared to other generations, and their entry into the labor force calls for notable different management styles.
Further, a job in retail is not attractive to a larger and larger proportion of young people.

Learn more about how to change this development within your organization and understand how your business can attract and retain this generation of employees, and gain insights into the key to a good working life for these generations.


For further information please contact Dorte Wimmer at
phone +45 40 32 98 10 or
e-mail dw@retailinstitute.dk.