Quantitative and qualitative analyses

Through knowledge, we empower you to take action

The goal of our analyses is to provide you and your company with knowledge about the consumers and the retail industry. With a quantitative or qualitative analysis from Retail Institute Scandinavia you guarantee yourself the best possible expert counselling that ensures you the ability to turn the results of the analysis into action. Our senior consultants have many years of experience in the industry, why they know exactly how to tailor the analysis to the specific needs and challenges of your company. You will get a 360-degree perspective on your specific challenge and maximum outcome of the analysis.

Check out our selection of the analytical methods we, among others, employ in our work. The analytical work is always combined with our extensive experience and knowledge within the area in combination with inspiration from global best practice cases.

  • In-depth interviews
  • Store explore
  • Exit interviews
  • Mystery shopping
  • Web panels
  • Focus groups

Quantitative and qualitative analyses can always be combined, and often with an even better outcome. We recommend starting off with focus groups and thereafter quantify and verify the results through a web panel.

Not finding the analysis you are looking for? Don’t worry!

Our analyses are not limited to the above mentioned – please contact us for a chat about how we can help you.

Do you want to know more?

Dorte Wimmer

Retail- & consumer passionist/Director
E-mail: dw@retailinstitute.dk
Phone: +45 40 32 98 10

Do you want to stay one step ahead of the competition?
Do you want to join or just learn more about the membership?