”Retail Institute Scandinavia keeps us updated. We have both used our “Boxing Ring” and had talks on our strategy seminars, but we have also gotten trend articles and reports that focus on our four business legs. In short, we use Retail Institute Scandinavia to gain the knowledge we need in order to develop our business.”
“I get a lot of knowledge and insight, both daily with updates via e-mail and through in depth knowledge in Retail Institute Scandinavia’s magazine. Besides, I have also used both Dorte Wimmer and Henning Bahr for counselling in order to put my work into perspective. It’s nice with impartial counselling that is both objective and professional. I get knowledge that I would otherwise have spent a lot of resources on acquiring myself from various sources. Now I get an overview of the market, from where I can make my analysis. Retail Institute Scandinavia thinks like retailers, and that is solely an advantage.”
”The talk on Generation Y and Customer Journey provided us with very good insights as to where we are going as a business and who we are targeting. The talk provided us with the correct tools to keep up the work in the workshop. The theme had been presented in a good manner, which prepared and engaged us in the workshop. The workshop provided us with new insights that we are now working in implementing. Other issues appeared that we had already discussed in the organization, but here they were presented within a constructive framework and good context. It was a very rewarding day, and we got a lot of input – some we are implementing in terms of our products pipeline, and others we will work with strategically in the future.”
”The talk on how men and women shop, presented by Dorte Wimmer on Retaildagen 2015, contained many important and constructive insights, that support the essential differences between the sexes – also when they are shopping! There were several obvious insights that we are going to implement in our communication on various platforms as well as approaches to the "mom" consumer, which is our primary customer."
”A segmentation based on customer behavior and the drivers that underlie each purchase in the physical store has been an eye-opener and valuable knowledge for us. This insight is something we will use both on short, medium and long term. It has great importance for our future cross channel work that we now have insight into the individual segments customer journey based on the specific shopper mission.”
“Customer Journey Mapping has allowed us to determine insights based on factual knowledge in a methodically correct manner. Simultaneously we have identified a gap and a potential, which other analyzes have not emphasized. By looking at the specific shopper missions, the areas we can act upon have been identified. Customer Journey mapping is a helpful tool, which have clarified the options we can work with here and now along with the ones we can focus on at a strategic level. The analysis has also created a joint starting point for the many stakeholders and realities in the Ballerup Centre; the insights have made it possible for everyone to work in the same direction. During the entire project, Stine Lomholt has been extremely professional and an excellent mediator. Despite working under extreme time constraints, she was capable of delivering a professional executed task. “